A recent report suggests that OnePlus may actually encourage “Nord” to establish itself as a separate brand. By the way, TheMobileIndian is the source of this information, which is in no way official.
This, according to One Plus, is a means for ‘Nord’ to expand in the mid-range category. As a result, One Plus may follow in the footsteps of OPPO with Realme, Vivo with IQOO, and Xiaomi with POCO when it comes to Nord.
If the information is correct, ‘Nord’ will be considered as a separate entity. Not only will it have its own branding, but it will also have its own stores and even a distinct crew from One Plus.
Therefore, it’s possible that Nord and the One Plus brand are wholly independent. Nord by OnePlus branding may be used, or the One Plus name may be totally dropped. On Nord items, OnePlus may not be referenced in any way.
In general, it is what we have observed with a large number of different sub-brands on the market. There are multiple scenarios. But the source claimed more than that as well. Additionally, it is suggested that Nord would aim to improve its offline presence.
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To achieve that, it will concentrate on “offline channels,” as it already has solid relationships with approved vendors and third-party retailers. This year, One Plus introduced many “Nord” smartphones, including the Nord CE 2, Nord CE 2 Lite, and the Nord 2T.
However, this brand is not only about phones. We’ve seen a set of completely wireless earbuds with the Nord name, and more of them are probably on the way. If That Ends Up Occurring, The “Nord” Portfolio Will Probably Increase Very Quickly.
If “Nord” does become an independent brand, their portfolio will probably expand very quickly. The company may concentrate on smartwatches, smart bands, power banks, some new audio goods, and other items.
Considering that the source just claims to have learned this information via “sources,” nothing is yet certain. If this is the case, further information will probably be released soon.
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